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Understanding the Different Types of Ads on Google AdMob

Google AdMob is a mobile advertising platform that allows developers to monetize their mobile applications through in-app ads. The platform serves various types of ads including banner, interstitial, reward, and native ads. Each type of ad has unique features and can be used in different ways to achieve different objectives.

Banner ads

Everyone who has used the internet for any period of time knows all about banner ads. In AdMob, banner ads are rectangular ads that appear at the top or bottom of the screen. They can be displayed continuously or disappear after a specified time. Banner ads are appropriate for creating brand awareness and directing users to download an app.

Interstitial ads

Interstitial ads are full-screen ads that appear at natural transition points in an app, such as between game levels. They are effective for promoting products, services or other apps. Interstitial ads can be an intrusive type of ad, so it’s important to display them at appropriate times to avoid alienating users. When implementing adverts into Bloxkrieg, I have added these as interstitial adverts, loaded at most once every 60 seconds, called from the level generation routine (so they never appear during actual gameplay).

Reward ads

Reward ads are videos that users can watch in exchange for in-game rewards or virtual currency. Reward ads are most effective when used in gaming apps and are a great way to monetize the app without annoying users. When used incorrectly, though, they’re basically interstitial ads and without the click through to claim to the reward they have all of the same downsides.

Native ads

Native ads are ads that blend in with the content of an app, making them less intrusive and more appealing to users. They can be displayed in a variety of formats, such as sponsored content or product recommendations. Native ads are appropriate for e-commerce and content-based apps, where users are more likely to be interested in products or services related to the content they’re viewing.


In conclusion, each type of ad has its own advantages and disadvantages, and the most appropriate type of ad depends on the objectives of the advertiser and the characteristics of the target audience. By understanding the unique features of each type of ad and using them appropriately, developers can effectively monetize their mobile applications and achieve their advertising goals.

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